Mobile app store publishing

Android and iOS app publishing that clears Google Play's 20-tester rule and Apple review

Publishing on Google Play now requires 14 days of closed testing with at least 20 real testers before your app can go public. Most indie developers and small teams do not have that network ready. CodeXCatalyst runs the closed testing program, prepares your store listing, handles privacy and data safety forms, and manages resubmissions on both Google Play and the App Store until you are live.

Mobile app on Google Play and App Store

Who this is for

  • Indie developers stuck on Google Play closed testing requirements
  • Startups launching their first Android or iOS app
  • Agencies that built the app but need store publishing expertise
  • Businesses relaunching or migrating an app to a new store account

Problems we solve

  • Google Play rejecting apps that have not completed 20-tester closed testing
  • Unclear App Store review feedback and repeated rejections
  • Missing privacy policies, data safety forms, or App Privacy labels
  • Store listing assets not optimized for approval or discovery
  • No process for publishing updates after the initial launch

What is included

  • Google Play Console and Apple Developer account setup guidance
  • Store listing copy, screenshots, and keyword recommendations
  • Privacy policy and data safety / App Privacy documentation
  • Android 20-tester closed testing program management (14 days)
  • Initial submission and resubmission support until approved
  • Post-launch update publishing workflow and handoff

Pricing starting point

Publishing scopes depend on platform (Android, iOS, or both), app complexity, and whether accounts already exist. Share your app status and target stores on the enquiry form and we will reply within one business day with timeline and a clear quote.

Frequently asked questions

What is Google Play's 20-tester requirement?

Google requires new personal developer accounts to run closed testing with at least 20 testers for a minimum of 14 days before the app can be published to production. We recruit and manage testers so you meet this requirement without building your own panel.

Do you publish to both Google Play and the App Store?

Yes. We handle Android and iOS publishing. Many clients start with one platform and expand once the first store listing is live.

Do I need my own developer accounts?

Yes. Store listings must be tied to your business. We guide account setup and use your credentials to submit on your behalf.

Can you fix app rejections?

Yes. We review rejection notes, update listings or compliance forms, and resubmit until the app is approved or we identify a code-level issue that needs your development team.

Do you also build the mobile app?

Yes. We offer custom app development and can pair build and publishing in one roadmap. If you already have a build, we can publish that too.

Get started

Ready to scale from the US or UK?

Tell us about your team, niche, and growth goals. We reply within one business day with recruitment options, workspace details, and a clear quote.